I am extremely happy with this TV.
it says on a lot of sites that this TV has an 8ms response time, but when you look in the owners manual it says its 5ms.
I think watching SDTV on this TV is great. I work for the cable company, and that being said, I have seen A LOT of pricey/cheap whatever price range of TV, look like crap when it comes to standard def programing. its not really something you want to see after spending X amount of dollars on a new TV. this one pulls it off very well.
honestly its not spectacular, but it pulls it off very well.(and I have it in my bedroom sitting 5ft or less away from it)
I also have an upscalling DVD player(samsung) works great with it. but not ALL movies I watch get put into 1080P. like, I put in AC/DC Live at the Donington today, and it looks a little worse than my cable SD. but that's ok with me. I put in Batman: the Dark Knight. it looks F-ing amazing. I also checked out a couple other movies like Kung-Fu Panda and The Simpsons movie: they look great too.
as for games, I really have only played GTA:IV on it once and I was playing it with the AV cables rather than the HDMI/component(whatever 360 uses) and it looked ok. looked better on my SD tube tv than it does on this TV, but I am hoping to get the HD cables for my 360 soon.
if I am able to update this later, I will.
and for the HDTV: its great. picture looks better than it does in the store.
its too bad I only get 1080i off of cable, but it still looks amazing.
this TV is just flat out amazing for the price. this is worth more than I payed for sure.
now as for the title "be carefull what they give you in the store"
the model I asked for at the store (which was the TV I REALLY wanted was the 42pfl7403d) that one had the computer connection that I wanted on the back, 120Hz, 2ms response time, and 30W audio output. which is what I really wanted for the sports, action movies, and high speed games.
but honestly the 42pfl3603d is just perfect already, other than the computer connection I wanted.
there is no blurring when it comes to fast picture.
I love this TV. its great.
**UPDATE**
I picked up component cables for my 360 yesterday after I wrote this review.
after I plugged it in and checked it out, looked a little better, but still a little crappy. but after a few setting changes on the 360 and TV itself, it looked great. just as good as I thought it was going to be.
(I tested out GTA4 at full 1080p)
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