Sony Bravia XBR KDL-40XBR4 40" 1080p LCD HDTV (Review)
Sony Bravia XBR KDL-40XBR4 40" 1080p LCD HDTV
| Average Customer Rating: 5.0 | ||||
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| The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.
The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display. Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life. The KDL-40XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original. A Wide Variety of Inputs Stunning Looks Outstanding Ergonomics and Simplicity of Control More Than Just a Television The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.
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What's in the Box
KDL-40XBR4 40-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.
The last LCD HDTV that I purchased was not a top brand name. So when it suddenly died, with a "crackle...pop"noise, I googled the sound to learn it was the power supply unit. And not an uncommon occurrence. Just google "lcd tv crackle pop" and look at all the results.
I took it to a number of very high-end A/V repair shops that refused to work on it, since they "didn't have a manual". I called everyone, including the manufacturer. But they were focused on their current models and since they weren't name brands, had no reputation for...anything, and were not going to not about to be helpful. So much for LCD TVs that aren't name brands. Or those without warranties. So unless you intend to make your HDTV a disposable one, go for the brand name.
Second, LCD TVs are not computers or audio components. Not even iPods or iPhones. During my quest for the best television, I found that all the HDTV models changed quicker than the price of coffee at Starbucks. I visited one retail outlet that was selling 5 different Sxxxxxx LCD TVs on the floor and 2 more in their "high-end" room. All 7 models had been introduced within the last 12 months. Do not expect this trend to stop.
By the time you own your unit a month or two, there probably will be a variation of a higher model that's become your current unit, or your unit will have been upgraded by a letter in the alphabet or numerically. You won't have the "latest or greatest" for very long. But don't worry. You'll still love what you purchased.
And just as I was about to buy, I was frozen by the audiofile forums, on "banding" and "clouding" issues. For the Sharp and Sony monitors, respectively. But with the fast introduction of new models, those problems were corrected by the time I went to buy, just a month or two later. Now that's simply amazing to me. What other industry is introducing 5 models within 12 months? Check it out. Nobody could make this up.
Next, we have the internet vs. the retail models. Virtually the same model numbers with a few minor variations. Why? Because many of the retail stores offer "match pricing" but can't match the prices on the internet. There may be "servicing" differences also, but I can't confirm that. From my research, the manufacturer's accommodate the retailers by offering internet models with internet pricing. They don't have to price-match with the internet models. We're not just looking at a few hundred dollars, either. Sometimes I saw price differences of $600-$700 or more.
But you have to know exactly what you're doing online. Or get off. I guarantee that you'll be sorry.
I learned to stay far far away from Ebay for some products, and this is one. Many of the "Power" Ebayers sold models that were discontinued, but were "new, in the box", which was probably true. And often timed their sales with the release of a new model. They used this confusion to help them sell. Also, I found many of the exact models for hundreds less, elsewhere online, like Amazon, but without the urgency of shopping Ebay. I found that it wasn't what the "Power Sellers" were saying in their ads. It was what they weren't saying that was frightening.
I purchased one HDTV on Ebay and after the sale closed, I got hit with a whopping insurance and delivery charge. I didn't care about my Ebay "star" or my 100% record perfect record going back 5 years. I told the company that I'd charge it back and issue a press release. They backed out. But I had to be willing to do it, and they had to feel it, before they did it.
Don't try that at home.
Without a doubt, the safest place to buy is on Amazon. I shop with security, confidence, and I know their return policy will be honored. I can safely say that. One company I ordered another LCD TV was a third party vendor on Amazon. After patiently waiting for almost a month for delivery (I'm very busy at work) I got a little suspicious. Sure enough, they were off Amazon's list. And I was a casualty. But within 2 days, I had the funds credited to my account. That really impressed me. Of course I had to make a commotion. But things have really changed since 1999. Seriously. It's a different world now. But Amazon was real. And they came though.
So if you plan to shop anywhere for an LCD TV, please use Amazon. I could go into missing pixels, Mexico vs. Japan, shopping for warranties at Sonystyle.com, cable vs. satellite, etc. But I think I've bored everyone.
And those I haven't bored, I've insulted. So I'll leave it at these 4 final last points. First, the size of the LCD TV you will purchase looks about 250% bigger at home than in the store. Remember that. Second, we finally decided to purchase the new 32" Sony XBR4 (non-1080p) for the bedroom and the 40" Sony XBR4 1080p (Sony Bravia XBR KDL-40XBR4 40" 1080p LCD HDTV) for the living room and we're thrilled. Due to digital satellite, the images on the analog channels have great resolution. I don't see any "grainyness" whatsoever. And the 40" Sony XBR4 1080p that we purchased for the living room is amazing. Gorgeous. Third, we're approaching Christmas, and I'm watching prices go up the last few weeks, and that includes Amazon. So either buy today or if you're budget conscious, plan on waiting until January, after the holiday season. Fourth, I look at the reviews knocking the "cinema" displays and laugh. Don't sweat the small stuff. Amazon, this took me hours to write, and if you post all 10 paragraphs, you'll be my heros.
The Sony Bravia XBR40 HDTV is perfect in almost every way. The picture clarity and contrast are excellent, and even in my high background light room there is no significant glare problem. Highly recommended without hesitation....
I concur with the other reviewers, this is an excellent TV (Sony KDL-40XBR4). The picture is gorgeous, especially with HD input (1080i or 1080p). Even looks good when watching VHS tape! The only problem is that some analog tv channels just look plain bad (grainy and fuzzy).
The controls are sensible, configuration and customization (e.g., input labels, picture/sound settings) are easy. The remote is a bit bigger (longer) than I'd prefer, but that's a minor quibble.
Yes, possibly you'll pay more for this one than some others. And sometimes a know-it-all salesperson will tell you that X or Y has much better reviews from "experts". For my money, I always find that the Sony in the store has the best picture.
On LCD vs. plasma, perhaps that's more a personal thing. But I don't find the "black level" argument in favor of plasmas particularly convincing. And I like watching 4:3 without stretching, so I'm not about to risk burn-in on a plasma. So I only considered LCDs.
BTW, the EagleGL shipping service used by Amazon for this was ok. They gave us a 4 hour window and were more than an hour late, but other than that no problems. (Mine was easy -- ground floor, 10 steps from the front door. So might not apply for every case.)
